Rihanna's music video is highly controversial and has been banned from many countries, due to it's "steamy" content. The video starts with Rihanna being moved and dragged into place by other men, and she has no way of getting out. You see her kicking her legs, but she is placed up against a way. This can be seen as somewhat vulnerable as others can see her and she has no way of getting down. However, at this point, she is wearing quite a long, non-revelling dress, she is wrapped up in clear latex.
The scene is somewhat a "press conference" where Rihanna is supposedly speaking to the press. You then see the press strapped to a chair with things across their mouth. The audience see's one person in the press write down on some paper "SLUT", which again add's to it's controversy. The scene soon changes and you see Rihanna "in control" which could also suggest things to the audience. She has now taken over and has got hold of the press and 'tied' them up. Rhianna is now wearing bondage gear and now more relieving than ever. The whips can be seen as hugely controversial as this will be causing pain to others. However, it goes will with the song S&M and see dresses up appropriately to fit the narrative and lyrics of the song. You then cross over to Rihanna tied up, showing that she is not in control anymore and she may be the subject of whips etc.
The audience then see's Rihanna eating and peeling a banana which is representative something suggestive. Along with the images and actions on the screen, the lyrics are just as controversial. She sings "Sex in the air, I don't care, I love the smell of it". Also, "Sticks and stones may break my bones, but chains and whips excite me". As well as the actual music video, the lyrics add to the reason why the music video is so controversial. I feel this music video is definitely controversial, and their are a number of suggestive actions that Rihanna is interpreting. This may be the reason why it has been banned in a number of countries. However, this has raised a number of opinions which have made this video so controversial and well known for such particular reason.
Take a look for yourself..