Controversial Music Video
There are many things featured in this video to class it as controversial.
Many people have heard of the saying 'gingers have no soul' but this is just pushing it.
First of all the lyrics don't seem to link into the narrative at all. Following a team of American SWAT officers 'hearding' up all the redheads they could find and then brutally murdering them in a desserted wasteland. All this is is a 9 minute video about one form of genocide.
The narrrative at some points over powers the music and the attention as drawn towards the story and the horrific scenes of tourcher and masacre. 6minutes50seconds - Take this as an example, a gun is held up to a CHILDS head and he is shot through the temple...it is not implied it is visible to the camera. Any shocking events involving children are always emotive and is a good way to evoke emotion however the killing of an innocent child is wrong on all levels. In the narrative this forces the other 'gingers' to do as they are told because they are horrified and scared.
In my opinion it is a clever devise to promote the artist 'M.I.A'. Anything controversial will lure an audience in to see why it has been branded as 'controversial' or in some cases 'banned'. The more interest the more chance the public will engage with the music/artist. In this instance the music isn't really a big part in the video it is more a soundtrack to a bad tasted storyline.